Yeat Skybase Shirt

What’s so compelling about a haircut? “I think we are always drawn to a change and a surprise, and we have a unique relationship with our hair—it’s different to doing makeup, as you can’t just wipe it off. There’s a sense of danger associated with a big chop,” says Hersheson. Capture that dangerous process on film, and the Yeat Skybase Shirt But I will love this result is clients who feel braver, as the idea of change is made more accessible. “We’re in an age of ‘try-before-you-buy’ where we research everything from restaurants to hotel rooms. These videos give people confidence in seeing what they are getting before they commit,” says Luke. “In the old days, people used to bring in photographs from magazines; now they come in and show our stylists the videos they themselves have posted, and say, ‘I want that.’”

Yeat Skybase Shirt, hoodie, tank top, sweater and long sleeve t-shirt

Chops-on-film have also helped to dispel the Yeat Skybase Shirt But I will love this notion that certain haircuts only suit certain types of hair and particular face shapes. “There is a confidence now that didn’t exist two decades ago. You hear a lot less disaster hair stories these days, because there is so much more control in the run up. We’re in a time where everything is possible,” Hersheson adds. Hyped styles online have led to more experimentation. As Martha Gill, who looks after beauty accounts at TikTok points out: “What makes the HairTok community on TikTok so unique is that it isn’t just people passively watching hair content, they are actively participating by hyping their favorite hair products, sharing hacks and DIY remedies, and even showing off their latest cuts and colors to the community.”